The Business app
Free app for small businesses with a profile, catalog, quick replies and greeting or away messages — run from a phone and a few linked devices.
The Business API
For software: chatbots, a shared team inbox, integrations with your systems and automated notifications at scale.
When to switch
When you miss messages, need more than one or two people answering, want 24/7 automation or need to connect WhatsApp to your CRM or store.
Cost
The app is free. The API has no access fee on Meta's Cloud API, template messages are charged by Meta, and AnjokWA Bot is free.
AnjokWA Bot is free forever — your own WhatsApp number, unlimited chatbots and seats. Want it done for you? Our experts can help (paid).
Frequently asked questions
Can I move my number from the app to the API?
Yes. Review Meta's current migration and coexistence options first, and back up your chats.