WhatsApp API guide

WhatsApp Business API vs WhatsApp Business app

Both are official and both can be free to start. The difference is whether one phone is enough.

The Business app

Free app for small businesses with a profile, catalog, quick replies and greeting or away messages — run from a phone and a few linked devices.

The Business API

For software: chatbots, a shared team inbox, integrations with your systems and automated notifications at scale.

When to switch

When you miss messages, need more than one or two people answering, want 24/7 automation or need to connect WhatsApp to your CRM or store.

Cost

The app is free. The API has no access fee on Meta's Cloud API, template messages are charged by Meta, and AnjokWA Bot is free.

Try it free

AnjokWA Bot is free forever — your own WhatsApp number, unlimited chatbots and seats. Want it done for you? Our experts can help (paid).

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Frequently asked questions

Can I move my number from the app to the API?

Yes. Review Meta's current migration and coexistence options first, and back up your chats.

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